How effective is your marketing strategy?
There are four main challenges in marketing a service-based business:
getting the attention of prospective clients
giving them enough information to interest them in exploring working with you
turning that interest into a desire to work with you
serving clients so that they both return and send you referrals
Do you want help with...
Getting Attention
your marketing message return on advertising
response to sales letters generating leads
Positioning Your Business
establishing credibility using your articles and email newsletters
clarifying your value
Selling
overcoming objections increasing sales
getting commitments getting more referrals
increasing lead generation and sales from your website
Smarthinking uses and recommends these resources
Brandchannel Branding exchange 
MarketingProfs Forums and advice 
Wellesley Hills Service firm management 
Psychotactics Small business ideas 
Robert Middleton SME InfoGuru 
Go-to-Market-Strategies Tools, templates 
Empower Business Coaching 
Marketing Sherpa Improve online results 
AWeber Automated email marketing 