Put POWER into your marketing

Marketing is a game. Are you playing by the rules?

The purpose of the game is to turn strangers into prospects, buyers and clients. POWER Marketing is a model to help you understand this game and play it more effectively.

POWER stands for the five critical elements that make up a successful marketing strategy: Position, Offer, Woo, Engage and Respond. It's a system devised by Smarthinking that descibes a simple, effective and affordable approach to small business marketing.

Positioning: How to recognise your ideal client POWER Marketing begins with Positioning. This is where you develop your Core Marketing Message, letting your prospect know who you work with, what issues and challenges you address and the solutions and outcomes you deliver.

Offer: Attract potential prospects The game starts when you attract someone you suspect will be interested in your services. To get their attention, you make them an Offer.

Woo: Provide more information With your suspects now attentive, you must turn them into prospects. Use the dating principles you learned as a teenager and Woo them.

Engage: Present when ready Exploration usually begins with a meeting of some kind. This is where the sales process starts. Engage your prospect with your efforts and ideas, questions and answers.

Respond: Make the sale Respond by moving into the final phase. Your prospect is now ready to take action and buy.

Do the work. Deliver the service. If you're as good as you say you are, you'll have a happy client. Now is the ideal time to obtain a referral.

Find out more about this free seminar. What you'll learn...More