Want better results from your marketing?
Targeting your message
Ever get the feeling you’re in a room full of
people, shouting at the top of your voice,
but no-one’s listening?
It doesn’t matter how loudly you yell – your
prospects will only hear messages that
speak directly to them.
And are you sure your marketing message
is reaching the right target? Because if the
room you’re shouting in is empty, no-one
is going to hear you.
Better returns
If you suspect that part or all of your
promotional budget is being wasted,
take advantage of this free Audit Report
to help you gauge the effectiveness of
your marketing.
Free Smarthinking Audit Report improves marketing effectiveness.
Register now for your free promotion and collateral report.
Contains research findings written specifically for your business.
Limited offer. Valued at $125.
Register now to secure your free Audit Report.
The Smarthinking Collateral Audit measures a sample of promotional activity against seven key success indicators, providing an independent, objective opinion of the relative value of the communication. You're then free to act on the report recommendations for an immediate improvement in the effectiveness of your collateral.
To obtain your Report simply register online, or call 03 9793 7816 and we'll contact you to arrange submission of an example of your recent marketing, advertising or promotional activity for appraisal.
Typical collateral for appraisal:
Press or magazine ad
Identity Design
Website home page
Direct mail leaflet
Sales brochure
Profile brochure
Screaming out for more business? Frustrated by ineffective advertising? Altho' there's a steady trend towards better marketing, service-based business owners continue to make the same mistakes over and over again. What’s frustrating about these mistakes is that they are all made by intelligent, well-meaning people just like you, who have the good sense and ability to avoid them.
Do you clearly identify your market position and the specific attributes that make your business the obvious choice? Without this fundamental intelligence, your marketing will be haphazard, your market confused, and your ROI will fall short.
Do you integrate your Core Marketing Message into every piece of collateral, or does a clever tagline suffice? For brand messaging to have an impact, it needs to consistently permeate every piece of marketing communication – print and electronic – every presentation, every sales conversation. If your firm does not speak in one voice, you will not break through the noise, capture market attention and emerge as a market leader.
Are you trying to create, design and execute effective marketing campaigns in-house? It's difficult enough to deliver professional services, without having to take on the marketing function as well. Standards slip, resulting in quality lapses and inconsistencies that undermine your brand.
Help is at hand. You can immediately improve the standard of your marketing with one easy action. Simply submit one sample of your recent marketing, advertising or promotional activity for appraisal.